How To Find Winning Dropshipping Products in 2024?| Part 2
Stacey
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2024-04-16
In part one of this theme, we have talked about the caterior of winning dropshipping products and how to source them through social media. Today let's go on with other channels to do product research, Ecom marketplaces like Aliexpress, Amazon, Etsy etc., Google trends and also popular product research tools.
Before we go deeper, let's review the main content of part one simply by mind mapping.
Table of contents
1. What is a winning product?
To learn more about winning dropshipping products, please click here to read our blog:
What are best dropshipping products in 2024? (+Examples)
2. How to find winning products?
2.1 Social Media
2.2 Ecom Marketplaces
The mind maps give you a quick glimpse of the key points of our earlier part. To unlock the full picture and explore the details in-depth, head back to the first part by clicking here.
How to Find Winning Dropshipping Products in 2024?_Part 1
Let's go on! By effectively using Ecom marketplaces for product research, you can gain valuable insights into market demand, identify profitable niches, and make informed decisions about the products you choose to sell. Now let's explore the popular options.
1. AliExpress
AliExpress is the main source of products for many dropshippers, so it makes perfect sense to look for winning products here.
- Aliexpress Dropshipping center: Aliexpress itself offers a handy tool called "Aliexpress Dropshipping Center". This allows you to search for trending products, filter by various criteria, and also analyze profitability. Now it’s free to use! While AliExpress offers a vast selection, product quality can vary greatly between sellers. The services provided is not particularly ideal compared with a dedicated dropshipping agent.
- Search Filters and Categories: Aliexpress search allows you to filter by categories, price, and even sort by "Orders" which can show you best-selling items. Be sure to check reviews and ratings alongside high order numbers.
- Product Reviews: Reviews are a goldmine of information. Look for detailed descriptions, high-quality photos, and positive reviews. This can reveal potential issues with a product and the seller's reliability.
The other side is that you need to watch out for fake reviews. Over the years, some sellers have fake reviews, and the telltale sign is that the product has a 5-star rating, but no text. Some fake reviews also do not make sense—the review comments are too generic.
How to make sure that you can find high quality products: Buy a sample. A product test is important if you get your supplies from AliExpress. Test the products and gauge the trustworthiness of the seller. Measure the time it took for the seller to respond, pack, and ship the item. Check the seller’s performance rating. Just hover the mouse on top of the seller’s name and check the stats. Anything that is less than 4.5 is a red flag.
2. Amazon
As a global e-commerce shopping platform, Amazon is also great if you want to do product research for your dropshipping store! You can get so many ideas on what kind of products are selling well currently (Best Sellers), and you can also see what is trending in the last 24 hours (Movers & Shakers).
- Amazon Movers & Shakers：
Amazon Movers & Shakers contains products that are getting more and more sales in the last 24 hours, which gives you a micro and macro view of trending products. Amazon updates the movers and shakers list hourly, making it one of the best tools you can use for product research and trend analysis.
You can select the categories you are interested in and check the details. If the sales rank rise up as 556% as below HD Streaming Device, this maybe a trending product and has potential to do well.
The categorization on the left side of the page is advantageous because it allows you to narrow your product research process to a specific product, niche, or product category, making it easier to uncover trending and winning products in your niche. It can give you great insight into consumer trends, market needs, and the competition.
- Amazon Best Sellers:
Amazon Best Sellers contains the most popular products on Amazon.
- Most Wished:
Look for 'Most Wished' products to discover potential bestsellers.
- Keyword Research:
Use Amazon's search bar and browse suggested searches to see what people are looking for. This can spark ideas for trending products.
3. Etsy
Whether you’re opening a new store or exploring new categories for an existing shop, Etsy bestsellers are must-haves if you want to rank high among your competition. Etsy searches work wonders not only for browsing products but also for narrowing down on popular trends. Search “Trending now” or “Popular right now” to explore all the top hits within the marketplace. You can also check Etsy’s Trend Report to see the latest market insights.
Refine your search using relevant keywords and filters to narrow down the results. Pay attention to listings with high sales, reviews, and engagement (favorites, views, etc.). For example outdoors and gardening.
We can go to the page of best seller, Pet Memorial Gift and check the details, such as selling status says like "46 people bought this in the last 24 hours", price, product descriptions, customer reviews, etc....By doing this, you can get more information about the bestseller product.
Also you can research the competitors of similar products and categories, browse through top-selling Etsy merchants and their offers.
Etsy suggests:
You’ve probably noticed Etsy search autocomplete feature. When you start typing something, Etsy suggests relevant search terms:
These are a goldmine for product ideas. It's a good starting point because those suggestions are actual products people are searching for on Etsy. Try entering a keyword that is relevant to your niche and see what the autocomplete features suggest. Keep in mind that Etsy is a platform focusing mostly on handmade and print on demand products, so this product research method isn't suitable for all niches.
4. eBay Watch Count:
While watch count can be a helpful indicator of potential buyer interest on eBay, it's not the only factor to consider when searching for winning products. Here's how to find products using watch count and analyze them further:
- Advanced Search:
eBay's advanced search allows you to sort results by various criteria, including "Most Watched." Combine this with relevant keywords to find items in your niche with high watch counts.
- Sold Listings:
Look at similar completed listings to see if the high watch count translates into actual sales. Check how many items sold and at what price point. For example, you can check below page the pet dog vest has been sold 30,000, should be a topseller product.
- Competition:
How many other sellers are offering similar products? High competition can make it difficult to stand out and turn watchers into buyers. You can check the competitors of this dog vest just on below of above page, the competition is a bit severe also.
- Profit Margin:
Factor in the cost of acquiring the product, eBay fees, and shipping costs to determine if there's a healthy profit margin after a sale. Watch count is a good starting point, but it's just one piece of the puzzle. By considering other factors like sold listings, competition, and profit margins, you can make a more informed decision about whether a product is truly a winner.
5. Temu
Started in 2022, Temu is a popular online marketplace owned and operated by PDD Holdings, a Chinese eCommerce conglomerate. Similar to Amazon or Wish, this platform offers an extensive range of items spanning diverse sectors such as fashion, electronics, home decor, and more. Temu is making ranks in the eCommerce market due to a strategic combination of competitive pricing, effective marketing efforts, generous 90-day free returns, and a user-friendly online presence.
Above advantages are attractive for many dropshippers to buy products from. But Temu isn’t an excellent platform to rely on when it comes to dropshipping. Temu does not offer blind dropshipping or brand customization. Quality of products is not always the best, and shipping times can be quite long sometimes. However, we can still use Temu to identify trending products and source winning products.
You can check below sections on the Temu website to get the hotsale products ideas:
- Best sellers
- 5-Star related
- New arrivals
- Recommended
You can also take advantage of search bar on the ecommerce platform to find the winning products. Even it is a time consuming process, but you can get a lot of useful information once you get familiar to the algorithm rule of the websites.
Conclusion:
Overall, many platforms offer data on best-selling products, with high-traffic sites providing the most valuable insights. Some platforms, like AliExpress, even enable direct dropshipping. However, professional dropshipping agents often provide more reliable services. While platforms can offer lower prices, factors like slower shipping times and inconsistent product quality can negatively impact customer satisfaction and may ruin your business.
2.3 Google Trends
Google Trends is a research tool offered by Google, which allows users to see the search volume of any topic or keyword in different regions across the world. Real data stated helps you make business decisions and take your dropshipping store to great heights.
- Using the Explore Feature
The Explore feature is the foundation of Google Trends and allows you to input a search term or topic to analyze its popularity over time. To use this feature, simply type a keyword, product, or service into the search bar on the Google Trends homepage. Let's type wallpaper. Set the filter to 'worldwide' and date range to the 'past 12 months'. The data shows consistent demand throughout the year, indicating it's a year-round product.
If this product is a seasonal item, e.g. Ski suit, its curve will be as follows. Apparently, it sells much better in winter.
You can also compare multiple search terms by adding them in the "Add comparison" box. Once you've entered your search term(s), adjust your location, time range, and category filters as needed to fine-tune your search results. Let's add floor to compare with wallpaper. Apparently , people seem to be searching for wallpaper more than flooring.
Scroll down, you can check the related inquiries to get more information. This information can help you identify complementary products, new niches, or alternative search terms people might use when looking for products or services similar to yours.
- Use Google Trends To Find Trending Topics
In addition to exploring specific search terms, Google Trends also provides insights into current trending searches and topics. Navigate to the "Trending Searches" or "Trending Topics" sections on the top of the page. Here, you can review what people are searching for in real-time, by region, or within specific categories. These trending searches and topics can serve as inspiration for potential product ideas or help you identify emerging trends in your niche.
Google trends help dropshippers by providing search volume information for keywords related to their product niche so that dropship entrepreneurs can figure out heat of searching on Google about a particular product or service. Dropshippers can use this information to find new product ideas and see if there is a demand for that specific item before investing time into it.
2.4 Product Research Tools
There are various product research tools available, each with unique strengths and weaknesses. While some offer free plans, premium memberships often unlock advanced features.
- Minea
- Adserea
- Ecomhunt
- Sell The Trend
- Pexda
- TrendRocket
- Dropship Spy
- Niche Scraper
- AliExtractor
- Spocket
- Inventory Source
- Wholesale2b
- Dropship.io
- FindNiche
- Jungle Scout
We've compiled a table of popular options to help you choose the right fit. You can follow our future articles where we'll dive deeper into specific tools, explaining their functionalities and usage. So let's boost your product research with powerful tools!
3. Conclusion
Choosing winning dropshipping products is critical for your eCommerce business's success. By considering the factors mentioned above, you can identify profitable products that will draw more customers and boost your chances of thriving in the competitive dropshipping market. With these tips, hard work, and dedication, you can establish a successful dropshipping business and achieve your entrepreneurial goals.
Click here to start a dropshipping business now with CrossBorderStudio.
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